The House celebrates its centennial year with #Gucci100, a special collection that references the staying power of the brand, notably in pop culture. Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new #Gucci100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by @joshuawoods under the creative direction of @alessandro_michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance.Alessandro Michele - DesignerJoshua Woods - PhotographerJoshua Woods - DirectorChristopher Simmonds - Art DirectorJonathan Kaye - Fashion Editor/StylistPaul Hanlon - Hair StylistDiane Kendal - Makeup ArtistMax Bellhouse - Set DesignerEric Christison - ChoreographerSylvie Vacca - Manicurist
The past year has been defined by duality. As a result of the chaos caused by the COVID-19 pandemic, there has been a near-constant contrast between the fear and depression wrought by the virus and lockdown, and the hope and joy at the prospect of returning to normalcy. This is a sentiment that Bottega Veneta creative director Daniel Lee aptly encapsulates in the brand’s Fall/Winter 2021 collection.Daniel Lee - DesignerTyrone Lebon - PhotographerGary Gill - Hair StylistLotten Holmqvist - Makeup ArtistAnita Bitton - Casting Director
