GUCCI OUVERTURE OF SOMETHING THAT NEVER ENDED: THE CAMPAIGN

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LOUIS VUITTON PRE-FALL 2021

For his Louis Vuitton Pre-Fall 2021 Collection, Virgil Abloh investigates the mundane dress codes of an establishment in evolution. In his ongoing transformation of elitist codes into symbols of inclusivity, he studies the luxury of normalcy – the state of being normal – and what conforming to it means in a post-2020 society. Featuring Mamadou

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GUCCI OUVERTURE OF SOMETHING THAT NEVER HAPPENED: THE CAMPAIGN

Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Model: SethuShot by Glen Luchford.Music: ‘Lovin’ You’, Minnie Riperton Written by: Minnie Riperton, Richard Rudolph

Campaigns

BURBERRY SS21 CAMPAIGN

Once upon a time, a mermaid fell in love with a shark. From that union, a collection was born. That would be the story of Burberry's Spring/Summer 2021 collection, In Bloom, inspired by the romantic and slightly unsettling myth.Photographed by Juergen Teller, the campaign features an intentional tension between the indoors and the outdoors. Models in crisply tailored suits are seen in studio while others are immersed in the forest. Burberry reinterprets one of the most classic conflicts anywhere in fiction, man vs. nature, and turns it into fashion vs. nature. And in this contrast, we can see that these two elements are not as opposed as they appear.Featuring Tyler

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