Simon Porte Jacquemus has become known for his romantic, experiential runway shows: in previous seasons, he has presented his collections along the beach or nestled within fields of lavender. So it was, perhaps, inevitable that he would eschew this season’s movement towards digital fashion shows.
Instead, the designer flew an audience of guests to the Vexin National Park, an idyllic natural space northwest of Paris. There, in a barley field, he had set up an outdoor show on a wooden runway 600 meters long. Guests – some masked, others not – were spaced apart from each other during the presentation.
